EVER HEARD OF
A ONE-WOMAN
AGENCY?
CREATIVE DIRECTION
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DESIGN
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CREATIVE STRATEGY
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AR FILTERS
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CREATIVE WRITING
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ADVERTISING
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SOCIAL MEDIA
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CREATIVE DIRECTION ✦ DESIGN ✦ CREATIVE STRATEGY ✦ AR FILTERS ✦ CREATIVE WRITING ✦ ADVERTISING ✦ SOCIAL MEDIA ✦
DELIVERING JILL OF ALL TRADES ENERGY
As someone who doesn’t identify solely as a ‘Designer’, ‘Strategist’ or ‘Copywriter’ but delivers in all those spheres of work, Rebecca strives to change the way creative marketing teams function by bringing in the ‘hybrid’ culture.
A creative professional from Mumbai with 14+ years of experience in the industry, and a Miami Ad School alum, she’s worked at top agencies like BBH, Ogilvy, JWT, Famous Innovations, VMLY&R and Publicis, shaping campaigns for McDonalds, Axe, Abbott, Volvo, Heinz, Burger King, Titan, Coke, Reebok, Budweiser, Netflix, Uber, and more. Currently at Netflix India as a Creative Collaborator, she creatively manages and leads brand partnership campaigns with major brands like boAt, AJIO, Oreo, Starbucks, Maybelline, 5star, Knorr, Swiggy. And launch campaigns with major telecoms - Airtel, Vi, Tata Play, Jio.
Her work has won awards at Kyoorius, Effies, D&AD New Blood, and others. She’s also a mentor at Miami Ad School and the mind behind viral hits like an AR filter for Indian Matchmaking (30M+ views). Outside work, she runs creative side projects like BeccentricArt , @leftbrainedcenteraligned , Project Dream Doodle —her way of blending humor, art, and purpose.
Above all, word on the street is, she’s a joy to work with.
THEWORK
01
NETFLIX SQUID GAME - INDIA PARTNERSHIPS | DEC 2024
5 AWARDS
Netflix: Bringing Korea to India
Netflix India partnered with Knorr, 5Star and Swiggy Instamart to create excitement for the most awaited season 2 of the globally famous Korean show ‘Squid Game’.
Watch the videos here:
KNORR x SQUID GAME | 5STAR x SQUID GAME | SWIGGY INSTAMART x SQUID GAME
The campaigns got a lot of press and audience love:
Economic Times: Indian brands capitalise on Netflix's Squid Game phenomenon
MoneyControl: Netflix India introduces unique local experiences to promote the global hit
Afaqs: Netflix’s Christmas wish is that you binge Squid Game Season 2
EE: Netflix & Squid Game 2 Collab Takes India & Other Countries By Storm
And also bagged a lot of awards at prestigious award festivals:
Kyoorius Awards 2025 | 5 baby elephants
02
NETFLIX + 4700BC POPCORN | 2024
“A flavour for every genre. A genre for every flavour”
Netflix and 4700BC Gourmet Popcorn launched their first ever collab popcorn flavours in India - Cheese & Caramel and Sweet &Salty, so you can choose your popcorn to match your genre on Netflix, launched with a fun video starring 3 Karans who cannot agree on what to watch.
Watch the videos here:
Main Promo Film | Product Shortie 1 | Product Shortie 2
In the press:
Afaqs: Netflix and 4700BC unveil exclusive popcorn flavours with Karan Johar
Economic Times: Snack brand 4700BC collaborates with Netflix to launch content-specific variants
ET Brand Equity: Karans experience the best of both worlds in 4700BC's new ad
E4M: Netflix & 4700BC partner with Karan Johar to unveil popcorn flavours
NETFLIX HEERAMANDI + AJIO HOUSE OF ETHNICS | 2024
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SILVER
“Handpicked by Queens”
Netflix partnered with AJIO to give audiences access to a piece of the unattainable opulent world of Sanjay Leela Bhansali, with a glamorous campaign featuring the queens of Heeramandi.
Watch the video here:
Main Promo Film | Delivery Innovation
The press and the papps:
Filmfare - AJIO launches exclusive ethnic collection inspired by Netflix and Sanjay Leela Bhansali’s Heeramandi
Times of India - AJIO launches Heeramandi collection inspired by SLB
Coverage by bollywood paparazzi like Viral Bhayani, Manav Manglani , Instant Bollywood, Voompla, etc.
Effies India | Silver
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NETFLIX INDIA - THE ARCHIE-FICATION | 2023
GOLD
How Netflix ‘The Archies’ Partnerships took the marketing world by storm
The first multi-partnership campaign by Netflix India, ‘The Archies’ transported fans back to the 60s with the most exciting partnership campaigns - Maybelline, boAt, Starbucks, Vistara, Skybags. By bringing the nostalgia of a bygone era, the campaign ensured that audiences didn't just witness The Archies; they became part of the story, embracing the magic of the beloved comic book world and creating a fandom that transcended the screen.
Watch the super fun and wholesome Campaign Case video here: THE ARCHIE-FICATION CAMPAIGN
Press & Awards:
Netflix collaborates with major brands for The Archies- Economic Times
Netflix takes out a page from Barbie’s marketing playbook - Best Media Info
Netflix India on the making of ‘The Archies’ marketing blitz - Afaqs
Inside The Archies promotions: Retro brand collabs and nostalgic trip down to 1960s - Social Samosa
Brand Equity Shark Awards - Use of PR - GOLD
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NETFLIX x BOAT STREAM EDITION | 2022
8 AWARDS
“Made for India to keep watching”
Netflix India partnered with homegrown global brand boAt to launch the ‘Stream Edition’ audio range, specially curated for India and very Indian ‘streaming problems’. Crafted from a strong local insight, this campaign was well received by the masses and the media.
Do not miss watching the video, it’s a fun one: PROMO FILM | CAMPAIGN CASE STUDY
Press & Awards:
CNBC TV-18 - Netflix’s Srivats TS and boAt’s Aman Gupta on the partnership to launch ‘Stream Edition’
ET Brand Equity - Netflix and boAt team up to revolutionise users streaming experience with its latest campaign
The Times of India - Netflix, Boat partners to launch ‘Stream Edition' audio products
India Today - Netflix India launches wireless earbuds, headphones and more audio products
BW Marketing World - Netflix, boAt Launches ‘Made For India To Keep Watching’ Campaign
Afaqs! - Netflix and boAt team up to revolutionize users streaming experience
5 GOLDS 1 SILVER 3 BRONZE across Kyoorius Award | ET Trendies | Brand Equity | Afaqs
IT ALL STARTS WITH AN IDEA
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IT ALL STARTS WITH AN IDEA ✦
"The planet does not need more ‘successful people’. The planet desperately needs more peacemakers, healers, restorers, storytellers and lovers of all kinds."
The child that didn’t wait for Santa, but built her own toys.
that found the four-leaved clover, buried it, and started looking again.
that saw the glass half full, and then filled it to the top.
that challenged Peter Pan, and never grew up.
that believes in miracles, because believing is seeing.
BELIEVING IS SEEING
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SEEING IS BELIEVING
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BELIEVING IS SEEING ✦ SEEING IS BELIEVING ✦